Sunday, 14 March 2010

Affiliates: 8 Reasons Why Your Hard Work Isn’t Paying Off

Affiliates: 8 Reasons Why Your Hard Work Isn’t Paying Off: "Gosh darn it’s frustrating isn’t it? You’ve been working soooo hard on your affiliate sites, often staying up till 2am on a work night to try and make your big break into affiliate marketing or push your affiliate business on to new heights. Here’s my top ten reasons why those hours spent"

Thursday, 31 December 2009

How to write articles

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.

There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

2. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

3. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.

4 Things ALL Articles Must Have - Don't Forget!

The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site.   It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more.  They would also be able to recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

•    Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts.  There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.  

•    Keyword Density

Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

•    Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

•    Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

Friday, 6 November 2009

Using articles to make money

Looking through the universe of online affiliate marketing, you’ll notice that most sites fall into two categories. There are sites that simply have a list of links to other sites that sell products. You’ll notice that these sties come up often in web searches on Google or Yahoo, but they don’t seem very useful since all they have is other links and no actual content of their own.

The other kind of affiliate site is the kind that you want. It is a site that has all the same links that the others do, but it also has content. Now, what does “content” mean, anyway? Content is simply an internet term that means articles or information on a web page. Why do affiliate sites that use content work better than those that don’t? It’s simple.

If you click on a site, say, a site about growing roses, which would you rather find? A list of links that you have no idea if they are any good or not or if they even link to a reputable company? Or an informative, well-written article about growing roses that has a link at the bottom for a company that, while you still don’t know if they are trustworthy or not, the person who wrote this content thinks so and they sure sound like they know what they are talking about. Which one do you think does better sales every month? Exactly. The site that uses articles.

This is the number one reason why you should be knowledgeable about the products you wish to sell. It will be a million times easier to write content that sounds like it was written by an expert if you know your way around your product. If a web surfer stumbles upon your site, finds your articles well-written, informative and fun and then sees a link to buy a product related to the article, your chances of making money off of that customer go up 100 times. The big secret to affiliate marketing isn’t a magic formula or miracle catchphrase. It’s well-written content.

There are even companies out there that will write content for you, for a small fee. It may seem like a silly thing to invest in on the surface, but once you see the hard numbers that show how much better affiliate sites do with content then without, you’ll be on board in no time flat.

Monday, 26 October 2009

Maximizing Affiliate Sales

Any marketer knows very well that there are dozens of ways to advertise a product, any product. It’s not a big deal to come up with an idea that has a good chance of catching the eye of some surfer and get him to click on your affiliate links.

The real problem is to come up with something that makes surfers click through and actually buy something, because this is what puts money in your pocket. Nevertheless, affiliates are not in control of the conversion process, since this is the job of the merchant website, and the only thing you should focus on is to find the top selling products and the best places to advertise them.

Like chat rooms. Go on the popular chat programs and join the conversation if the topic borders on the things you are trying to sell or start a conversation yourself. Just be polite, be on topic and push your products in an honest and non-offending way. Don’t rush in yelling: “LOOK Y’ALL WHAT I’VE GOT HERE!” This will only get you banned.

If you think the company ads aren’t creative enough, or if you have specific information about your target customers, then feel free to adapt existing ads or write new ones from scratch. Nobody’s forcing you to go with an ad that could be improved.

Or write an e-book about the problem that the product you’re selling is designed to solve and present the said product as a very good solution. Put the e-book on your website and invite everybody to download it free of charge. People like freebies and will certainly welcome the chance to become informed without paying anything. Submit it to free e-book directories in order to reach more people.

People need to know that a product is actually working before they decide to buy it. If you’ve tried the program yourself, then write about your experience and a personal endorsement. Let everybody know what kind of benefits they can expect from using the product.

Maximize your chances by subscribing to more than one affiliate program and list all the links on your website on a directory page. Advertise your directory far and wide and then you may have affiliate networks trying to get your attention in order to be listed with the existing ones. Submissions are good, so accept every request.

Create your own signature file. Use a spiffy headline that’s bound to grab attention, talk about the product you’re promoting and keep everything simple and to the point. If the text is longer than five lines, nobody’s going to bother to read it, so take care.

As you can see, there are a lot of ways to advertise products on the Internet, because the Internet is nothing else but communication. Therefore feel free to mix and combine promotion techniques to suit your product and your view of how marketing should be done.

Wednesday, 21 October 2009

The ultimate online income.(Part 6)

 Now you have read the book how about watching the video ?

While on the net I came across this website.

I have been writing about building and monetizing a website to earn money online and this guy comes along and puts it on a series of videos for you.
Absolutely totally free of charge.

Because these videos are free to access online and guide you step by step through the process I was explaining there is no point me carrying on.
Go ahead and take a look at the videos.

Saturday, 17 October 2009

The ultimate online income.(Part 5)

Getting your website noticed

Now your website is up and running you need to get noticed, especially by the search engines.
First thing you need to do is submit your website to the search engines. There is plenty of software out there to help you but you can do it yourself.
Use the search term "add my site to" then the search engine you want to submit to.
Make sure you submit to google, yahoo and bing(MSN), and any other search engine you can think of.

Next you need to create some backlinks to your site.
Use the articles you have already written and submit them to article directories.
There are plenty more article directories, just do a search.

Join the Free Traffic System, I am not going into details as you can watch the videos on their homepage to see exactly how the system can work for you. It puts out about 90 backlinks for every article you submit.

Now you need to comment on peoples blogs, do a search for your keyword and use +blogspot or +wordpress you will find a lot of posts you can leave comments on.
When posting your comment you should be able to add your website which will create a link from your name on the comment section.
Make sure you post valid content on your comments or the blog owner may just delete your comment.
Post about 10 comments a day and you will soon build a massive amount of backlinks.

If you log on to Glocksoft and download  fast directory submitter for free you can get your website submitted to about 150 online directories for free.
You can easily search the search engines for more directories to submit your website to.

The more backlinks you have the better your search engine ranking.
If you have researched your keywords correctly then creating these backlinks will start taking you to the top of the search engines pretty quickly.

Most affiliate marketers fall into the trap of so called free traffic or buying traffic packages. They are extremely low quality and you are unlikely to make any sales at all from these methods.
I do use some surfer sites when I first build a website. Having a steady supply of traffic seems to help with google PR rating and Alexa traffic ranking. I only use them until my free traffic from the search engines kicks in and I look for about 200 visitors a day, I don't know why it works but it seems to work quite well.

These 4 traffic site should easily get you 200 visitors a day with very little effort.
Please do not get drawn into getting thousands of visitors to your websites and joining loads of websites offering free traffic. Traffic for your website should be based on quality not quantity.

Keep posting articles to the article directories and commenting on blogs and you should see your site in the search engines pretty soon.

Before I end this post I just wanted to say do not be impatient. You will discover that it can take weeks for your website to be noticed or get listed on websites. This is the worst time because most people automatically start to submit their website again and again, this is bad news as the search engines will end up ignoring you.
Submit a different page to the search engines once per week, they may take time but as your backlinks begin to grow so will the speed in which your website is indexed.
The website will crawl one of the websites your link is on and the more it does this the faster your site becomes indexed.

Monday, 12 October 2009

The ultimate online income.(Part 4)

Building your Website

Now you have all your content and built up a web presnce it's time to get thet website built.
There are 2 ways to get your website built, the first is building a traditional website. The second is far simpler, wordpress is like an online blog just create posts. Which one you use is up to you.

Using the conventional website will take a little time. First you need to find a theme, if you know how to build web pages this will be easy, if your new to website building then you just need to do a web search for "free website templates" there is thousands of sites offering them.
Once you have a theme suitable for your product then you need to build your pages. My Free Website Buider is a free download which is simple to use. They have a user manual to help you along as well.
A more advanced manual is available at More Niche , this is a free to join affiliate program site specialising in mainly weight loss products and mens enlargement products.
They have some fantastic resources and guides to help you build and market your website, even if you don't want to promote their products they are worth joining just for their guides.

You should build every page individually and ensure they are all linked. I am not going to go into how to do this as the guides are available and I would just be repeating them.
Once you have created each page you must ensure that you put meta tags into your website, these are explained in the manuals so ensure you read them properly.
Now your website is built you can add your adverting. This usually means editing the HTML code, it is not as scary as it sounds.
First choose where you want the ads inserted, place a string of letters in the area then click on the source tab you should be able to see the string of letters you typed. Highlight this text and paste the HTML code you copied from your advertiser where the text was.
Check and double check all your links ensuring they all work and lead to the intended page.

A simpler alternative is wordpress, most hosting providers offer the wordpress platform.
The only problem is that you must get your domain and hosting before you begin building your wordpress site. If you followed the earlier steps you should have enough info to get your site set up pretty quickly.
First do a search for a wordpress template, post your main content and make it sticky. Doing this will ensure that this post is seen whenever someone visits your site.
Take a tour of your back office and familiarise yourself with it, it's pretty easy to get the hang of. Add your advertising in the sidebar which is a similar process to blogger.
Add as many posts as you want each will appear as a list in the sidebar. You can also choose how many posts are listed per page.
Another feature of wordpress is you can create multiple categories, this is useful if you want to expand your advertising to related content.
If you were to do book reviews then you could categorise them into horror books, fiction, non fiction etc.

Now you need a domain name and hosting. I use the baby croc package from Hostgator . Theis package can host unlimited domains with unlimited bandwidth. It is $10 a month without a tie in you can cancel at any time without penalty. Most companies tie you in for a year's minimum contract.
Domain names with the .com are quite difficult to find so it may take a while to find something suitable.
Take a bit of time searching for something suitable, don't just settle for something easy.You want your domain name to reflect you websites theme.

Thats it your website is online, unfortunately no one can see it yet except you and anyone you have given your website address to. My next post will show you how to build your traffic.


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