Search engine traffic will bring you some of your most valuable visitors. They have found your website when they were searching for a product or information. This makes them warm, ready to buy visitors who are very likely to not only click through to your sponsor’s sales page but actually buy the product. There are 3 major search engines; number one Google, second Yahoo and third MSN.
So how do you get your website listed, or indexed, with these search engines? The answer is “keywords.” These are words found in your website that will attract your targeted market to your website when they are found in the search engines. Keyword research is very important. You will need to find keywords that are high in demand, many searches, and low in supply, less websites.
You can do this by going to http://goodkeywords.com and finding the keywords for your site. Then you can go to a program like http://wordtracker.com and find more specialized keywords.
Check out your competition: The 1st ten websites listed in the search engine, will be your competition and you should check out the links they have going to their site. If possible try to get these to your site also. This will help you to get a better position in the search engines. The most important way of linking is back links. You can get these by article distribution, to all the article directories. This will especially increase your page rank with Google and get you a higher position in their engine.
Google will give special preference to your content and resources for your visitors. Make sure you optimize your content at about 3% for Google and up to 5% for MSN and Yahoo. Also use anchor links to link your pages and for external links, these will utilize your main keywords and the search engine bots will easily follow them to get around your site and view every page for indexing.
Keep your site ever fresh by adding new content every week. This will allow the search engines and especially Google to index new pages and increase your Page Rank. These are just a few points to help you to keep a good position in the search engines.